With the ongoing pandemic, more and more businesses are putting resources into promoting themselves on the internet. People are not bothering with brick-and-mortar stores as much.
And yes, it is worth mentioning that online shopping’s popularity has been growing way before Covid-19. According to Statista, the eCommerce industry is expected to generate 4.5 trillion dollars by the end of 2021.
The growth of online businesses means that both established and emerging ventures need to work on promoting themselves. The competition can overtake you, and coming back may prove too difficult.
Thankfully, multiple marketing methods can attract more customers and help a business remain relevant. Look at the ideas below and create a promotional strategy for your business.
Idea #1 – Offer Custom-Made Merchandise
A print on demand should not be that difficult to implement into your plans, particularly when you have Shopify integration that simplifies the process.
The point of creating a custom merchandise line is not necessarily about selling them and making profits. No, instead, you should focus on including mugs, t-shirts, and even face masks as complimentary gifts for your most loyal customers.
This will raise brand awareness and shows that you value your clients. Of course, if there is an opportunity to promote the business during a live event, such as a charity marathon when you have employees participating and wearing t-shirts with a company logo, go for it.
It is ultimately about finding ways to get the word out and reach as many people as you can. The wider audience you reach, the more you can expect to profit.
Idea #2 – Cooperate With Influencers
Influencer marketing is worth giving a shout, especially nowadays. An average shopper is more likely to trust a brand or a person they follow on social media. Putting faith in a corporation is not that common at the moment.
Finding the right influencer can be difficult. If you aim for S-tier celebrities, expect that they will charge absurd amounts of money. At the same time, if you have the budget to afford the best of the lot, then, by all means, go for it.
For the most part, though, focusing on micro-influencers could be a more reasonable approach. Despite having fewer followers, micro-influencers receive more engagement. And if they do not cost as much, you will not lose. It is the opposite – working with micro-influencers will benefit your brand.
Idea #3 – Emphasize SEO
Aim to appear at the top pages of Google and other search engines. When people are searching for something, they do not bother with the second page. It is the first results on Google that interest them.
Search engine optimization takes a long time to show results, and not all businesses have the patience to wait. However, if you are in it for the long run, SEO should be one of your priorities as far as a digital marketing strategy goes.
Hiring an experienced professional or a team to manage your SEO campaigns is a good piece of advice. You may find information online and take care of the basics yourself, but more complicated aspects of search engine optimization require experience.
Idea #4 – Write a Blog
Blogging may not seem like an obvious thing when it comes to promoting a business. In fact, some people may be confused as to why an eCommerce store should include a blog on its platform.
There are a few reasons why someone should write a blog on your website. First of all, unique and optimized content improves the overall SEO scores. Interesting articles also give customers another reason to visit the website. Not to mention how great blog content builds authority.
Finally, a blog creates opportunities for sponsored content publishing. You can cooperate with other bloggers and exchange backlinks and articles to drive more traffic to each other’s websites.
Idea #5 – Start a PPC Campaign
Pay-per-click marketing has fallen out of favor recently. Brands seem to be focusing more on social media, influencers, and SEO.
Nevertheless, PPC is still a good way to attract potential customers. If nothing else, it introduces some variety and allows businesses to reach wider audiences.
As the name suggests, you pay for clicks, not impressions or views. In other words, a business needs to pay money when clicking on an ad redirects people to a landing page.
Creating persuasive ad copies is difficult, but you could hire a copywriter and let them handle that part while you focus on running the campaign.
Idea #6 – Look for New Social Media Platforms
Social media marketing should not be anything new. The likes of Facebook and Instagram have millions of active daily users, and businesses should take advantage of these numbers to get more customers.
However, the most popular platforms are oversaturated, and the competition can be pretty fierce. Thus, it may be worth your while to explore other social media sites.
New platforms are constantly emerging. Some of the most recent examples include Triller, Valence, Elpha, Yubo, and Bubbly. If you are one of the first to establish yourself on either of these new social media websites, you can expect to get a decent share of the market and make yourself more money.